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		<title>A 200 million dollars headlock for combined martial arts</title>
		<link>http://www.normanmusiconline.com/a-200-million-dollars-headlock-for-combined-martial-arts/</link>
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		<pubDate>Thu, 10 May 2012 12:55:24 +0000</pubDate>
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		<description><![CDATA[It&#8217;s notevery day you meet a chief executive officeridentified as &#8220;Punkass.&#8221; Particularly the one who works a $200 million business. The heavily tattooed, bandana-wearing CEO fits right in at TapouT, a 140-employee clothing company in Grand Terrace, Calif. thatserves athletes as well asfollowers of mixed martial arts, a combat sport famous for its violence. Apart [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">It&#8217;s not</span><span style="font-family: Arial, sans-serif;">every day</span><span style="font-family: Arial, sans-serif;"> you meet a </span><span style="font-family: Arial, sans-serif;">chief executive officer</span><span style="font-family: Arial, sans-serif;">identified as</span><span style="font-family: Arial, sans-serif;"> &#8220;Punkass.&#8221; </span><span style="font-family: Arial, sans-serif;">Particularly the</span><span style="font-family: Arial, sans-serif;"> one who </span><span style="font-family: Arial, sans-serif;">works</span><span style="font-family: Arial, sans-serif;"> a $200 million </span><span style="font-family: Arial, sans-serif;">business</span><span style="font-family: Arial, sans-serif;">.</span></p>
<p style="text-align: justify;">The heavily tattooed, bandana-wearing CEO fits right in at TapouT, a 140-employee clothing company in Grand Terrace, Calif. <span style="font-family: Arial, sans-serif;">that</span><span style="font-family: Arial, sans-serif;">serves</span><span style="font-family: Arial, sans-serif;"> athletes </span><span style="font-family: Arial, sans-serif;">as well as</span><span style="font-family: Arial, sans-serif;">followers</span><span style="font-family: Arial, sans-serif;"> of mixed martial arts, a combat sport </span><span style="font-family: Arial, sans-serif;">famous for</span><span style="font-family: Arial, sans-serif;"> its </span><span style="font-family: Arial, sans-serif;">violence</span><span style="font-family: Arial, sans-serif;">.</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">Apart from the</span><span style="font-family: Arial, sans-serif;"> name, </span><span style="font-family: Arial, sans-serif;">exactly what makes</span><span style="font-family: Arial, sans-serif;"> Punkass and his co-founders </span><span style="font-family: Arial, sans-serif;">different</span><span style="font-family: Arial, sans-serif;">is the</span><span style="font-family: Arial, sans-serif;">determination</span><span style="font-family: Arial, sans-serif;">they made</span><span style="font-family: Arial, sans-serif;"> more than a decade ago </span><span style="font-family: Arial, sans-serif;">to some</span><span style="font-family: Arial, sans-serif;"> sport </span><span style="font-family: Arial, sans-serif;">which was</span><span style="font-family: Arial, sans-serif;"> then virtually unknown. They took a </span><span style="font-family: Arial, sans-serif;">risk</span><span style="font-family: Arial, sans-serif;">on a</span><span style="font-family: Arial, sans-serif;"> market that </span><span style="font-family: Arial, sans-serif;">barely</span><span style="font-family: Arial, sans-serif;"> existed.</span></p>
<p style="text-align: justify;">The risk? <span style="font-family: Arial, sans-serif;">If the</span><span style="font-family: Arial, sans-serif;"> market </span><span style="font-family: Arial, sans-serif;">didn&#8217;t</span><span style="font-family: Arial, sans-serif;">grow</span><span style="font-family: Arial, sans-serif;">, TapouT </span><span style="font-family: Arial, sans-serif;">would have</span><span style="font-family: Arial, sans-serif;">no place</span><span style="font-family: Arial, sans-serif;"> to go. The reward? </span><span style="font-family: Arial, sans-serif;">If the</span><span style="font-family: Arial, sans-serif;"> market </span><span style="font-family: Arial, sans-serif;">increased</span><span style="font-family: Arial, sans-serif;">, </span><span style="font-family: Arial, sans-serif;">they will</span><span style="font-family: Arial, sans-serif;"> be the first ones in.</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">Back in</span><span style="font-family: Arial, sans-serif;"> 1997, TapouT&#8217;s three co-founders &#8212; Dan &#8220;Punkass&#8221; Caldwell, Charles &#8220;Mask&#8221; Lewis </span><span style="font-family: Arial, sans-serif;">and</span><span style="font-family: Arial, sans-serif;"> Tim &#8220;Skyskrape&#8221; Katz &#8212; </span><span style="font-family: Arial, sans-serif;">had no</span><span style="font-family: Arial, sans-serif;"> college degrees and little money. </span><span style="font-family: Arial, sans-serif;">But</span><span style="font-family: Arial, sans-serif;">the 3</span><span style="font-family: Arial, sans-serif;"> had </span><span style="font-family: Arial, sans-serif;">been learning</span><span style="font-family: Arial, sans-serif;"> mixed martial arts and were </span><span style="font-family: Arial, sans-serif;">ardent</span><span style="font-family: Arial, sans-serif;"> fans of the sport. They were </span><span style="font-family: Arial, sans-serif;">certain that</span><span style="font-family: Arial, sans-serif;"> someday; the sport </span><span style="font-family: Arial, sans-serif;">would be</span><span style="font-family: Arial, sans-serif;">acknowledged</span><span style="font-family: Arial, sans-serif;"> &#8212; even </span><span style="font-family: Arial, sans-serif;">embraced</span><span style="font-family: Arial, sans-serif;"> &#8212; </span><span style="font-family: Arial, sans-serif;">by a</span><span style="font-family: Arial, sans-serif;"> mainstream </span><span style="font-family: Arial, sans-serif;">viewers</span><span style="font-family: Arial, sans-serif;">.</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">Hence they</span><span style="font-family: Arial, sans-serif;"> took the kind of </span><span style="font-family: Arial, sans-serif;">leap</span><span style="font-family: Arial, sans-serif;">that would</span><span style="font-family: Arial, sans-serif;"> make little sense to </span><span style="font-family: Arial, sans-serif;">everyone</span><span style="font-family: Arial, sans-serif;">but their</span><span style="font-family: Arial, sans-serif;"> fellow true </span><span style="font-family: Arial, sans-serif;">followers</span><span style="font-family: Arial, sans-serif;">: They maxed out their </span><span style="font-family: Arial, sans-serif;">credit cards</span><span style="font-family: Arial, sans-serif;">to start</span><span style="font-family: Arial, sans-serif;">a small</span><span style="font-family: Arial, sans-serif;"> operation </span><span style="font-family: Arial, sans-serif;">selling</span><span style="font-family: Arial, sans-serif;"> t-shirts at underground mixed martial arts </span><span style="font-family: Arial, sans-serif;">tournaments</span><span style="font-family: Arial, sans-serif;">.</span></p>
<p style="text-align: justify;">Back then, mixed martial art <span style="font-family: Arial, sans-serif;">had been</span><span style="font-family: Arial, sans-serif;"> a fledgling </span><span style="font-family: Arial, sans-serif;">activity</span><span style="font-family: Arial, sans-serif;">, well under the radar of other </span><span style="font-family: Arial, sans-serif;">clothing</span><span style="font-family: Arial, sans-serif;"> companies. </span><span style="font-family: Arial, sans-serif;">These days</span><span style="font-family: Arial, sans-serif;">, it&#8217;s </span><span style="font-family: Arial, sans-serif;">nearly as</span><span style="font-family: Arial, sans-serif;"> main stream as boxing &#8212; and TapouT&#8217;s block-letter logo </span><span style="font-family: Arial, sans-serif;">is becoming</span><span style="font-family: Arial, sans-serif;"> synonymous with </span><span style="font-family: Arial, sans-serif;">the sport</span><span style="font-family: Arial, sans-serif;">.</span></p>
<p style="text-align: justify;">The company sponsors well-known fighters <span style="font-family: Arial, sans-serif;">such as</span><span style="font-family: Arial, sans-serif;"> Vladimir &#8220;The Janitor&#8221; Matyushenko </span><span style="font-family: Arial, sans-serif;">and also</span><span style="font-family: Arial, sans-serif;"> Thiago &#8220;Pitbull&#8221; Alves. (</span><span style="font-family: Arial, sans-serif;">Together with</span><span style="font-family: Arial, sans-serif;"> tattoos and bulging biceps, nicknames </span><span style="font-family: Arial, sans-serif;">certainly are a</span><span style="font-family: Arial, sans-serif;"> must-have for </span><span style="font-family: Arial, sans-serif;">experts</span><span style="font-family: Arial, sans-serif;"> of mixed martial arts). TapouT </span><span style="font-family: Arial, sans-serif;">additionally</span><span style="font-family: Arial, sans-serif;"> sells clothing, mouth guards, nutritional supplements </span><span style="font-family: Arial, sans-serif;">as well as other</span><span style="font-family: Arial, sans-serif;">branded</span><span style="font-family: Arial, sans-serif;"> goods </span><span style="font-family: Arial, sans-serif;">on the internet and</span><span style="font-family: Arial, sans-serif;"> at retail </span><span style="font-family: Arial, sans-serif;">stores</span><span style="font-family: Arial, sans-serif;"> including Macy&#8217;s and Champs Sports.</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">All those</span><span style="font-family: Arial, sans-serif;"> t-shirts and </span><span style="font-family: Arial, sans-serif;">vitamins</span><span style="font-family: Arial, sans-serif;">increase</span><span style="font-family: Arial, sans-serif;">fast</span><span style="font-family: Arial, sans-serif;">. </span><span style="font-family: Arial, sans-serif;">Last year</span><span style="font-family: Arial, sans-serif;">, TapouT raked in $200 million in </span><span style="font-family: Arial, sans-serif;">annual</span><span style="font-family: Arial, sans-serif;">income</span><span style="font-family: Arial, sans-serif;"> &#8212; more than 16 times its $12 million revenue in 2006.</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">Now how</span><span style="font-family: Arial, sans-serif;"> does TapouT </span><span style="font-family: Arial, sans-serif;">keep the</span><span style="font-family: Arial, sans-serif;"> mixed martial arts market </span><span style="font-family: Arial, sans-serif;">inside a</span><span style="font-family: Arial, sans-serif;"> headlock? </span><span style="font-family: Arial, sans-serif;">Customers</span><span style="font-family: Arial, sans-serif;"> say </span><span style="font-family: Arial, sans-serif;">it&#8217;s the</span><span style="font-family: Arial, sans-serif;"> early relationship the company </span><span style="font-family: Arial, sans-serif;">created</span><span style="font-family: Arial, sans-serif;"> with both fighters and </span><span style="font-family: Arial, sans-serif;">fans</span><span style="font-family: Arial, sans-serif;">.</span></p>
<p style="text-align: justify;">&#8220;They&#8217;ve been right in the mix <span style="font-family: Arial, sans-serif;">from the start</span><span style="font-family: Arial, sans-serif;">,&#8221; says Andrew Lang, co-owner of Lightning MMA, a mixed martial arts gym in Laguna Hills, Calif. &#8220;Those three guys were </span><span style="font-family: Arial, sans-serif;">at the</span><span style="font-family: Arial, sans-serif;"> events &#8212; </span><span style="font-family: Arial, sans-serif;">they have</span><span style="font-family: Arial, sans-serif;"> this presence, this rapport </span><span style="font-family: Arial, sans-serif;">with the</span><span style="font-family: Arial, sans-serif;"> fighters.&#8221;</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">While in the</span><span style="font-family: Arial, sans-serif;"> late &#8217;90s, TapouT sponsored fledgling fighters for $300 a pop. </span><span style="font-family: Arial, sans-serif;">Nowadays</span><span style="font-family: Arial, sans-serif;">, sponsorships cost </span><span style="font-family: Arial, sans-serif;">anywhere from</span><span style="font-family: Arial, sans-serif;"> $3,000 to $1 million.</span></p>
<p style="text-align: justify;">&#8220;We <span style="font-family: Arial, sans-serif;">have a</span><span style="font-family: Arial, sans-serif;"> full team </span><span style="font-family: Arial, sans-serif;">working with</span><span style="font-family: Arial, sans-serif;"> our fighters </span><span style="font-family: Arial, sans-serif;">as well as their</span><span style="font-family: Arial, sans-serif;"> managers 24/7,&#8221; says Punkass. &#8220;We&#8217;re </span><span style="font-family: Arial, sans-serif;">thinking about</span><span style="font-family: Arial, sans-serif;"> their </span><span style="font-family: Arial, sans-serif;">personal</span><span style="font-family: Arial, sans-serif;"> lives, </span><span style="font-family: Arial, sans-serif;">too</span><span style="font-family: Arial, sans-serif;">. How&#8217;s their </span><span style="font-family: Arial, sans-serif;">newborn baby</span><span style="font-family: Arial, sans-serif;">? How do they feel </span><span style="font-family: Arial, sans-serif;">right after a</span><span style="font-family: Arial, sans-serif;"> fight?&#8221;</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">The goal</span><span style="font-family: Arial, sans-serif;"> is to get fighters </span><span style="font-family: Arial, sans-serif;">to put on</span><span style="font-family: Arial, sans-serif;"> TapouT gear in and out of the ring. That, </span><span style="font-family: Arial, sans-serif;">in turn</span><span style="font-family: Arial, sans-serif;">, has given the company mass </span><span style="font-family: Arial, sans-serif;">appeal</span><span style="font-family: Arial, sans-serif;"> among </span><span style="font-family: Arial, sans-serif;">followers</span><span style="font-family: Arial, sans-serif;"> &#8212; </span><span style="font-family: Arial, sans-serif;">that come</span><span style="font-family: Arial, sans-serif;">mainly</span><span style="font-family: Arial, sans-serif;"> from the sought-after 18- to 34-year-old male </span><span style="font-family: Arial, sans-serif;">group</span><span style="font-family: Arial, sans-serif;">.</span></p>
<p style="text-align: justify;">&#8220;I <span style="font-family: Arial, sans-serif;">have no idea</span><span style="font-family: Arial, sans-serif;"> who&#8217;s more fanatic, mixed martial arts people </span><span style="font-family: Arial, sans-serif;">or maybe</span><span style="font-family: Arial, sans-serif;"> NASCAR people,&#8221; says Marshal Cohen, chief industry analyst at the NPD Group, a market research firm. &#8220;</span><span style="font-family: Arial, sans-serif;">However</span><span style="font-family: Arial, sans-serif;"> in both case, when you’re that fanatical </span><span style="font-family: Arial, sans-serif;">there is a</span><span style="font-family: Arial, sans-serif;">great</span><span style="font-family: Arial, sans-serif;"> allegiance </span><span style="font-family: Arial, sans-serif;">to some</span><span style="font-family: Arial, sans-serif;"> brand, </span><span style="font-family: Arial, sans-serif;">and it&#8217;s</span><span style="font-family: Arial, sans-serif;"> all about the lifestyle. It&#8217;s </span><span style="font-family: Arial, sans-serif;">almost like</span><span style="font-family: Arial, sans-serif;"> a club.&#8221;</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">To make sure that</span><span style="font-family: Arial, sans-serif;"> club </span><span style="font-family: Arial, sans-serif;">keeps growing</span><span style="font-family: Arial, sans-serif;">; Punkass, Mask and Skyskrape brought </span><span style="font-family: Arial, sans-serif;">a successful</span><span style="font-family: Arial, sans-serif;"> entrepreneur, <span style="color: #ff6600;"><a href="https://www.facebook.com/MarcKreiner"><span style="color: #ff6600;">Marc Kreiner</span></a></span>, on board in 2006. Kreiner </span><span style="font-family: Arial, sans-serif;">got a</span><span style="font-family: Arial, sans-serif;"> varied background &#8212; he </span><span style="font-family: Arial, sans-serif;">launched</span><span style="font-family: Arial, sans-serif;"> disco bands </span><span style="font-family: Arial, sans-serif;">during the</span><span style="font-family: Arial, sans-serif;"> &#8217;70s </span><span style="font-family: Arial, sans-serif;">and more</span><span style="font-family: Arial, sans-serif;"> recently started an infomercial company &#8212; but he helped </span><span style="font-family: Arial, sans-serif;">get</span><span style="font-family: Arial, sans-serif;"> TapouT products </span><span style="font-family: Arial, sans-serif;">to over</span><span style="font-family: Arial, sans-serif;"> 20,000 </span><span style="font-family: Arial, sans-serif;">retailers</span><span style="font-family: Arial, sans-serif;">worldwide</span><span style="font-family: Arial, sans-serif;">. He also inked </span><span style="font-family: Arial, sans-serif;">a handful of</span><span style="font-family: Arial, sans-serif;"> licensing agreements, </span><span style="font-family: Arial, sans-serif;">including a</span><span style="font-family: Arial, sans-serif;"> line of TapouT-branded </span><span style="font-family: Arial, sans-serif;">supplements</span><span style="font-family: Arial, sans-serif;"> with Champion Nutrition.</span></p>
<p style="text-align: justify;">&#8220;<span style="font-family: Arial, sans-serif;">We are</span><span style="font-family: Arial, sans-serif;"> licensing a nutrition line, energy drinks and TapouT gyms,&#8221; says <span style="color: #ff6600;"><a href="http://www.linkedin.com/pub/marc-kreiner/7/a41/522"><span style="color: #ff6600;">Kreiner Marc</span></a></span>, </span><span style="font-family: Arial, sans-serif;">now the</span><span style="font-family: Arial, sans-serif;"> president and chairman of TapouT. &#8220;The motto is &#8216;Grow big or </span><span style="font-family: Arial, sans-serif;">go home</span><span style="font-family: Arial, sans-serif;">.&#8217;&#8221;</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">However</span><span style="font-family: Arial, sans-serif;"> TapouT&#8217;s </span><span style="font-family: Arial, sans-serif;">development</span><span style="font-family: Arial, sans-serif;"> had its low ebbs. </span><span style="font-family: Arial, sans-serif;">During 2009</span><span style="font-family: Arial, sans-serif;">, co-founder Mask &#8212; </span><span style="font-family: Arial, sans-serif;">known for</span><span style="font-family: Arial, sans-serif;"> his </span><span style="font-family: Arial, sans-serif;">big</span><span style="font-family: Arial, sans-serif;">personality</span><span style="font-family: Arial, sans-serif;"> and signature face paint &#8212; died </span><span style="font-family: Arial, sans-serif;">in a vehicle</span><span style="font-family: Arial, sans-serif;">accident</span><span style="font-family: Arial, sans-serif;">. Kreiner, Punkass and Skrape were leveled </span><span style="font-family: Arial, sans-serif;">by the</span><span style="font-family: Arial, sans-serif;"> loss of their friend </span><span style="font-family: Arial, sans-serif;">and also</span><span style="font-family: Arial, sans-serif;"> colleague. </span><span style="font-family: Arial, sans-serif;">Plenty of</span><span style="font-family: Arial, sans-serif;"> TapouT </span><span style="font-family: Arial, sans-serif;">employees</span><span style="font-family: Arial, sans-serif;"> got commemorative tattoos in Mask&#8217;s honor </span><span style="font-family: Arial, sans-serif;">using the</span><span style="font-family: Arial, sans-serif;"> word &#8220;believe.&#8221;</span></p>
<p style="text-align: justify;">Punkass <span style="font-family: Arial, sans-serif;">states that</span><span style="font-family: Arial, sans-serif;"> Mask&#8217;s death </span><span style="font-family: Arial, sans-serif;">has become</span><span style="font-family: Arial, sans-serif;"> the company&#8217;s </span><span style="font-family: Arial, sans-serif;">major</span><span style="font-family: Arial, sans-serif;"> challenge </span><span style="font-family: Arial, sans-serif;">to date</span><span style="font-family: Arial, sans-serif;">. </span><span style="font-family: Arial, sans-serif;">Yet</span><span style="font-family: Arial, sans-serif;"> TapouT has </span><span style="font-family: Arial, sans-serif;">other</span><span style="font-family: Arial, sans-serif;">, less tragic troubles. While mixed martial arts has toned down the violence </span><span style="font-family: Arial, sans-serif;">a little</span><span style="font-family: Arial, sans-serif;"> in recent years &#8212; </span><span style="font-family: Arial, sans-serif;">the rules</span><span style="font-family: Arial, sans-serif;">, </span><span style="font-family: Arial, sans-serif;">for instance</span><span style="font-family: Arial, sans-serif;">, </span><span style="font-family: Arial, sans-serif;">do not</span><span style="font-family: Arial, sans-serif;">permit</span><span style="font-family: Arial, sans-serif;"> biting and eye-gouging &#8212; </span><span style="font-family: Arial, sans-serif;">some</span><span style="font-family: Arial, sans-serif;"> lingering controversy </span><span style="font-family: Arial, sans-serif;">regarding the</span><span style="font-family: Arial, sans-serif;"> sport&#8217;s roughness </span><span style="font-family: Arial, sans-serif;">would</span><span style="font-family: Arial, sans-serif;"> limit </span><span style="font-family: Arial, sans-serif;">the development</span><span style="font-family: Arial, sans-serif;"> of its </span><span style="font-family: Arial, sans-serif;">fan base</span><span style="font-family: Arial, sans-serif;">, which is TapouT&#8217;s </span><span style="font-family: Arial, sans-serif;">main</span><span style="font-family: Arial, sans-serif;"> audience.</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">A number of</span><span style="font-family: Arial, sans-serif;"> smaller companies </span><span style="font-family: Arial, sans-serif;">have also</span><span style="font-family: Arial, sans-serif;">entered</span><span style="font-family: Arial, sans-serif;"> in the mixed martial arts </span><span style="font-family: Arial, sans-serif;">clothing</span><span style="font-family: Arial, sans-serif;">company</span><span style="font-family: Arial, sans-serif;">, including Dethrone Royalty Clothing </span><span style="font-family: Arial, sans-serif;">as well as</span><span style="font-family: Arial, sans-serif;"> Hitman Fight Gear. </span><span style="font-family: Arial, sans-serif;">But when</span><span style="font-family: Arial, sans-serif;"> it comes to the competition, TapouT&#8217;s </span><span style="font-family: Arial, sans-serif;">primary</span><span style="font-family: Arial, sans-serif;"> threat </span><span style="font-family: Arial, sans-serif;">is much</span><span style="font-family: Arial, sans-serif;"> bigger players, </span><span style="font-family: Arial, sans-serif;">like</span><span style="font-family: Arial, sans-serif;"> Nike and Adidas.</span></p>
<p style="text-align: justify;">So could TapouT <span style="font-family: Arial, sans-serif;">become the</span><span style="font-family: Arial, sans-serif;"> next sports </span><span style="font-family: Arial, sans-serif;">apparel</span><span style="font-family: Arial, sans-serif;"> giant, </span><span style="font-family: Arial, sans-serif;">akin to</span><span style="font-family: Arial, sans-serif;"> Under Armour?</span></p>
<p style="text-align: justify;"><span style="font-family: Arial, sans-serif;">It really is</span><span style="font-family: Arial, sans-serif;"> unlikely, suggests Cohen, the NPD Group analyst. But for the moment, at least, </span><span style="font-family: Arial, sans-serif;">the business</span><span style="font-family: Arial, sans-serif;">doesn&#8217;t always have</span><span style="font-family: Arial, sans-serif;"> significant </span><span style="font-family: Arial, sans-serif;">opponents</span><span style="font-family: Arial, sans-serif;">vying</span><span style="font-family: Arial, sans-serif;">for any</span><span style="font-family: Arial, sans-serif;"> share of the same market, he notes. </span><span style="font-family: Arial, sans-serif;">And there&#8217;s</span><span style="font-family: Arial, sans-serif;">room enough</span><span style="font-family: Arial, sans-serif;">to develop</span><span style="font-family: Arial, sans-serif;">: </span><span style="font-family: Arial, sans-serif;">The entire</span><span style="font-family: Arial, sans-serif;"> sports </span><span style="font-family: Arial, sans-serif;">clothing</span><span style="font-family: Arial, sans-serif;"> market rakes in $12 billion </span><span style="font-family: Arial, sans-serif;">a year</span><span style="font-family: Arial, sans-serif;"> in the United States </span><span style="font-family: Arial, sans-serif;">alone</span><span style="font-family: Arial, sans-serif;">.</span></p>
<p style="text-align: justify;">As TapouT <span style="font-family: Arial, sans-serif;">lends</span><span style="font-family: Arial, sans-serif;"> its name to </span><span style="font-family: Arial, sans-serif;">increasingly more</span><span style="font-family: Arial, sans-serif;"> products, </span><span style="font-family: Arial, sans-serif;">the company</span><span style="font-family: Arial, sans-serif;">runs</span><span style="font-family: Arial, sans-serif;">the chance of</span><span style="font-family: Arial, sans-serif;"> diluting its brand and losing &#8220;street cred&#8221; </span><span style="font-family: Arial, sans-serif;">with its</span><span style="font-family: Arial, sans-serif;"> loyal </span><span style="font-family: Arial, sans-serif;">group of fans</span><span style="font-family: Arial, sans-serif;">. </span><span style="font-family: Arial, sans-serif;">Yet</span><span style="font-family: Arial, sans-serif;"> Punkass isn&#8217;t worried about that.</span></p>
<p style="text-align: justify;">&#8220;I <span style="font-family: Arial, sans-serif;">don&#8217;t see</span><span style="font-family: Arial, sans-serif;"> ourselves making TapouT Ken and </span><span style="font-family: Arial, sans-serif;">Barbie dolls</span><span style="font-family: Arial, sans-serif;"> anytime soon,&#8221; </span><span style="font-family: Arial, sans-serif;">he states</span><span style="font-family: Arial, sans-serif;">. &#8220;We won&#8217;t </span><span style="font-family: Arial, sans-serif;">produce a</span><span style="font-family: Arial, sans-serif;"> product unless it </span><span style="font-family: Arial, sans-serif;">connects</span><span style="font-family: Arial, sans-serif;"> to our </span><span style="font-family: Arial, sans-serif;">core</span><span style="font-family: Arial, sans-serif;"> audience. We </span><span style="font-family: Arial, sans-serif;">continue to be</span><span style="font-family: Arial, sans-serif;"> true to the brand.&#8221;</span></p>
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		<title>Reap the Advantages of Morrocan Oil within your Shampoo</title>
		<link>http://www.normanmusiconline.com/reap-the-advantages-of-morrocan-oil-within-your-shampoo/</link>
		<comments>http://www.normanmusiconline.com/reap-the-advantages-of-morrocan-oil-within-your-shampoo/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 18:51:21 +0000</pubDate>
		<dc:creator>normanmusiconline</dc:creator>
				<category><![CDATA[Healthy LIving]]></category>
		<category><![CDATA[Moroccan oil]]></category>
		<category><![CDATA[shampoo for women]]></category>

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		<description><![CDATA[There are actually those who think about a woman&#8217;s mane of hair as beauty. Her crowning glory is within the thick straight, curly or wavy strands that she swings around or twirls with her fingers. A majority of ladies need to have this type of hair. Regrettably, some usually are not endowed this and they suffer from glossy hairregardless of the remedy they take on board. They fail to realize that there is an reliable shampoo [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">There are actually those who think about a woman&#8217;s mane of hair as beauty. Her crowning glory is within the thick straight, curly or wavy strands that she swings around or twirls with her fingers. A majority of ladies need to have this type of hair. Regrettably, some usually are not endowed this and they suffer from glossy hairregardless of the remedy they take on board. They fail to realize that there is an reliable shampoo for females.</p>
<p style="text-align: justify;">You&#8217;ll find specific variables which might be accountable for the glossy hair. Each and every head has a sweat glandular that generates hair oil. It tends to make sebum, that is responsible for nice or oily hair. Curly hair isnormally way more oily than straight hair. Hormones will also lead to the glands to secrete far more oil thanrequired, particularly those released when 1 is stressed or panicky. Hot moist weather isn&#8217;t significantly helpeither.</p>
<p style="text-align: justify;">The curls come consequently of an overproduction of sebum inside the hair follicles. This curly hair acrylictypes a protective layer over the hair. A great deal of it affects the physical appearance in the hair, producing it have the oily tresses. Whether you have this situation as a heredity or thanks to poor diet plan and failure to detoxify the physique, you&#8217;ll need worry no extra considering that the glands may be regulated.</p>
<p style="text-align: justify;">The women&#8217;s shampoo that will remedy slimy hair ought to have <span style="color: #0000ff;"><a title="Reap the Advantages of Morrocan Oil within your Shampoo" href="http://wilshirebeauty.com/" target="_blank"><span style="color: #0000ff;">Moroccan oil</span></a></span>. This oil is also referred to asArgan oil due to its origin from the kernels of Argan tree in Morocco. It might make your hair fresh andappealing. You may also use it to rejuvenate a dry scalp and as a hair dye. The truth is, it will cure any of one&#8217;s hair challenges. These may well range from wiry and brittle hair to effects from the sun as well as otherrisky substances like the chlorine utilized in swimming pools.</p>
<p style="text-align: justify;">When making use of the oil in its pure form, you place a small drop onto your palm and apply it on the head. You massage gently, starting from the scalp and moving towards the ends. With this course of action, you shield your hair and also make certain it is light and not greasy.You can also make you own shampoo by mixing the Argan oil with other critical oils which might be to your preference, some honey, apple cider vinegar and an egg yolk.</p>
<p style="text-align: justify;">You massage the mixture into your hair and scalp. You then put on a shower cap and leave on for some minutes. You clean out using a shampoo, conditioner and cold water. This can repair dry or damaged hair. If this involves also substantially hustle, you&#8217;ll need not be concerned. You can find some varieties of <span style="color: #0000ff;"><a title="Reap the Advantages of Morrocan Oil within your Shampoo" href="http://wilshirebeauty.com/" target="_blank"><span style="color: #0000ff;">shampoo for women</span></a></span> which might be now produced with Argan oil. These is going to be simply discovered at internetcosmetics shops.</p>
<p style="text-align: justify;">It truly is vital to regulate the hair oil glands, therefore decreasing generation with the all-natural oils. Failure to complete so leads to accumulation from the acrylic. This facilitates bacterium and fungal growth, which clog up the follicles. It outcomes in scalp pimples, inflammation and peeling. A shampoo with Zinc oxide will aid in this also.</p>
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		<title>The way to Effectively Pack a Moving Truck in Los Angeles</title>
		<link>http://www.normanmusiconline.com/the-way-to-effectively-pack-a-moving-truck-in-los-angeles/</link>
		<comments>http://www.normanmusiconline.com/the-way-to-effectively-pack-a-moving-truck-in-los-angeles/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 17:46:52 +0000</pubDate>
		<dc:creator>normanmusiconline</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[cheap movers in los angeles]]></category>
		<category><![CDATA[los angeles moving company]]></category>
		<category><![CDATA[movers Los Angeles]]></category>

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		<description><![CDATA[Moving is usually an overwhelming expertise. You&#8217;ll find a number of facts to think about, plans to finalize, and, obviously, packing to get completed. Nobody looks forward to what exactly is involved, taking furniture apart, boxing almost everything up, marking every little thing clearly with a marker and, and trying to maintain it all organized. [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Moving is usually an overwhelming expertise. You&#8217;ll find a number of facts to think about, plans to finalize, and, obviously, packing to get completed. Nobody looks forward to what exactly is involved, taking furniture apart, boxing almost everything up, marking every little thing clearly with a marker and, and trying to maintain it all organized. Then, essentially getting to lift all those items, fit them into a truck, and drive them over towards the new place. A <a href="http://melrosemoving.com/los-angeles-moving-company">los angeles moving company</a> can make factors significantly less complicated, and can move all of your belongings without having you having to be concerned about renting a truck, loading and unloading, and then returning the truck. Having said that, if you&#8217;re up for a challenge, then stick to these helpful hints so you may pack the moving truck properly and solidly, and take note of what to not pack on the moving truck.</p>
<p style="text-align: justify;">Make certain to have a truck massive enough for anything you&#8217;re organizing to move. 1 trip or two, at most. Various trips back and forth will make you really tired, and will run up gas costs, which can end up being really highly-priced.</p>
<p style="text-align: justify;">You want to begin loading the largest and/or heaviest items first. Items which include<br />
refrigerators, washing machines, and stoves ought to be loaded as close to the cab as<br />
doable. You&#8217;re able to use furniture pads among the heavy items to cushion them and avoid harm.<a href="https://www.facebook.com/moverslosangeles">Movers Los Angeles</a> trucks currently come with all the moving gear required to create the loading of all these heavy items considerably much easier.</p>
<p style="text-align: justify;">Furniture need to comply with the heavy items. Substantial furniture including sofas and coffee tables ought to be packed close together to stop sliding around when transporting. Use shrink or bubble wrap to protect glass and dresser mirrors simply because they&#8217;re fragile. Arrange your mattresses and box springs in in between long mirrors, headboards, chests and tables to assist cushion and protect wood and mirrors.</p>
<p>Attempt balancing the load whilst you pack a moving truck. Spot equal amounts of heavy items on either side in the truck for a smoother ride and for safety factors. An unbalanced truck that is too heavy on one particular side can topple more than when creating a sharp turn.</p>
<p>In the finish, stack your heaviest boxes, balancing the load evenly on both sides. Put your lightest on top rated. Lastly, load essentially the most fragile items on best in the boxes.Don’t forget to ensure to have these boxes well-covered and marked ‘Fragile.’</p>
<p>Issues not to load on a moving truck.</p>
<p style="text-align: justify;">Do not put any bed linens, pillows, towels and individual care items your household will will need for the initial night in the moving truck. This can be pretty beneficial since it&#8217;s going to most likely take you a couple of days to finish unpack.</p>
<p style="text-align: justify;">Moving your personal household is no straightforward activity. You do not must spend a fortune to hire a qualified moving business. After all you&#8217;ll find trustworthy <a href="http://melrosemoving.com/los-angeles-movers">cheap movers in los angeles</a>.</p>
<p style="text-align: justify;">
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		<title>Criminal Attorneys Los Angeles &#8211; See the top from Them</title>
		<link>http://www.normanmusiconline.com/criminal-attorneys-los-angeles-see-the-top-from-them/</link>
		<comments>http://www.normanmusiconline.com/criminal-attorneys-los-angeles-see-the-top-from-them/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 17:07:00 +0000</pubDate>
		<dc:creator>normanmusiconline</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[criminal attorneys los angeles]]></category>
		<category><![CDATA[los angeles criminal defense lawyers]]></category>

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		<description><![CDATA[It can become very stressful to have a defendant to manage a criminal charge. While you&#8217;re incapable to get rid of it, the long-lasting results can badly affect your own private life and your loved ones life at the same time.The excellent reputation as well as social well-being you possess established maybe torn down in [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">It can become very stressful to have a defendant to manage a criminal charge. While you&#8217;re incapable to get rid of it, the long-lasting results can badly affect your own private life and your loved ones life at the same time.The excellent reputation as well as social well-being you possess established maybe torn down in mere one stroke.Your work can even be negatively affected consequently.Obtaining the best amongst the <a href="http://www.criminaldefenseattorneyinla.com/">criminal attorneys Los Angeles</a> is the paramount to winning your case or reducing your sentence.</p>
<p>Consequently, nearly every year, the criminal law belonging to the city of Los Angeles undergoes changes, making the laws more complex as time goes by. Therefore that if you could be accused of violating from any of the criminal laws, happen to be even more difficult that you can avoid without any the help of lawyers. It is advisable for accused consumers to seek assist of criminal attorneys La.</p>
<p>Expert <a href="http://www.criminaldefenseattorneyinla.com/">Los Angeles criminal defense lawyers</a> have very broad knowledge on criminal law.</p>
<p>Los Angeles criminal lawyers are always updated relating to modifications on criminal law. When using the knowledge and expertise they&#8217;ve already, he or she can help make your sentence lower as well as win your case. Well updated defense lawyers aren&#8217;t just always alert to the adjustments that happen to be implemented designed for criminal laws, but are also well-informed of your different criminal cases while in the city.</p>
<p>Passionate criminal attorneys Los Angeles don&#8217;t just study the cases them to handle however cases of others in addition. Through this, they become far more accustomed to various angles for many different cases.</p>
<p>It will also definitely boost their odds of winning the cases in their clients. Criminal attorneys Los Angeles supply an arguing and aggressive nature while workplace.</p>
<p>Pick the best firm of criminal attorneys Los Angeles to discover the best quality criminal attorney who is able to assist you be acquitted or reduce your sentence considerably. Choose among Los Angeles criminal defense lawyers who handle every last case with full passion and eagerness. A reliable criminal defense attorney knows that cases will almost different in many ways. They study every case carefully and scrutinize each individual minor detail involved every single child formulate a perception teaching how to make their customers totally free of criminal conviction charges they are facing or lower their sentences.</p>
<p>&nbsp;</p>
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		<title>3 Strategies to Use a CPA In Your Area</title>
		<link>http://www.normanmusiconline.com/3-strategies-to-use-a-cpa-in-your-area/</link>
		<comments>http://www.normanmusiconline.com/3-strategies-to-use-a-cpa-in-your-area/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 13:58:24 +0000</pubDate>
		<dc:creator>normanmusiconline</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[los angeles tax preparation]]></category>
		<category><![CDATA[los angeles tax preparer]]></category>
		<category><![CDATA[tax preparer in los angeles]]></category>

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		<description><![CDATA[People that are not familiar with the term CPA or precisely what firms of that nature do, can see it daunting to look over the variety of options open to small companies of all. The acronym is short for certified public accountant, and finding individuals that are experts in the Los Angeles tax preparation, numbers [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">People that are not familiar with the term CPA or precisely what firms of that nature do, can see it daunting to look over the variety of options open to small companies of all. The acronym is short for certified public accountant, and finding individuals that are experts in the <a href="http://losangelescpa.org/cpa-services-in-downtown-la">Los Angeles tax preparation</a>, numbers and spread sheets that determine financial decisions for small and large businesses alike is difficult for those person with average skills to decipher. Demystifying the procedure is something which is significant, especially for those that are trying to find a brighter future anywhere of economic. Never hand it over to chance, make perfectly sure that you’re looking to purchase a good service or firm locally. Think about following 3 ways to find your next accountant.</p>
<p style="text-align: justify;">The Yellow Pages &#8211; This really attending sound crazy for some, but you’ll a bit surprise the actual number of people still published advertisements in physical yellow page ads. Consider them for a resource for locating out firms close to you when you’re wanting a good <a href="http://losangelescpa.org/">tax preparer in Los Angeles</a>. Sure, this will seem archaic, but then again, imagine you decide on the most suitable available option for your budget inside the pages on the telephone directory? If you’re not convinced, then at least consider the online version of these pages, as it is chock full of listings which enables you to get you started.</p>
<p style="text-align: justify;">Ask Around &#8211; Ask your colleagues, as well as other businesses in your community for which you work in. You’ll realize that home an important accounting service as opposed to just a software them to plug numbers into. Sure, application is nice, but updating the laws and bylaws which were related to financial matters is one area that&#8217;s difficult for most parts of computer ware. Ask someone, and you’ll get quality answers.</p>
<p style="text-align: justify;">Search Engines &#8211; This can seem rudimentary for savvy people, yet not many people are preparing to immediately join a search engine when it’s a chance to find the best quality accountant in your neighborhood. Enter in the term you’re in need of after which you can add the location residence in and investigate websites which can be easy for you. Sort through them, gather information, and call those that seem like they’d manifest as a great fit on your overall needs.</p>
<p style="text-align: justify;">Getting a <a href="http://losangelescpa.org/">Los Angeles tax preparer</a> in your community isn&#8217;t difficult, it just takes just a few time for you to examine the various options that are out there. Remember, los angeles tax preparation the main cause you intend to about the accountant is mainly because it beats having to deal with the finances and books all on your own. Look into the aforementioned because most effective way to go forward with hiring an appropriate person for one&#8217;s overall needs. Without using good firm or at worst person in your group, you can see yourself paying a lot of penalties and that’s bad. Don’t regarded as a slave at the taxman, make sure you’re trying to find quality assistance and arise above competition a toronto injury lawyer every one of your books in proper, organized, order. Every tax preparer in los angeles major metropolitan city has great choices to explore, that’s guaranteed.</p>
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